NWSL Atlanta will unveil its name and brand during a launch event at the Westin Peachtree Plaza’s Southern Exchange Ballrooms on October 4, the club announced today.
During the groundbreaking of the club’s new training ground in Marietta in April, Arthur Blank gave a timeline for the name and brand to be unveiled in the fall, adding not to “assume anything” about its interim branding of red, gold, black, and white.
“We’re making good process. And I think you’ll like what we’ve come up with,” Blank said.
Josh Blank added that AMB Sports and Entertainment sent a series of surveys to Founding Members and others in the Mercedes-Benz Stadium database to gauge possible branding ideas. It also leaned on influencers across the Atlanta community.
“We also looked at a lot of the icons in the city, a lot of the key landmarks to ensure that they were represented and came through with the visual identity of the team,” he said.
We’ll find out what that looks like on October 4. Meanwhile, bookmark our NWSL Atlanta hub for the latest news ahead of its 2028 launch.