NWSL Atlanta, the 2028 expansion team owned by AMB Sports and Entertainment

NWSL Atlanta 2028: News, coverage, and everything to know

NWSL Atlanta is the National Women’s Soccer League expansion team scheduled to begin play in 2028, owned and operated by AMB Sports and Entertainment — the same ownership group behind Atlanta United and the NFL’s Atlanta Falcons. Awarded as the NWSL’s 16th franchise, the team will be Atlanta’s first top-flight professional women’s soccer club and will bring NWSL soccer to the Southeast at a moment when the league is expanding faster than at any point in its history. The club operates under the working title “NWSL Atlanta” while a permanent team name, crest, and identity remain under development ahead of the inaugural season.

The team’s front office is already taking shape. Mauricio Culebro serves as president of both Atlanta United and NWSL Atlanta, overseeing day-to-day operations and strategic direction across both clubs. Deandra Duggans joined in 2026 as Vice President and Chief Business Officer, leading commercial, ticketing, and brand strategy for the NWSL side. In March 2026, the club finalized a deal with the City of Marietta to purchase land for a dedicated training ground facility — a significant investment signaling the ownership group’s commitment to building NWSL Atlanta as a full-fledged sister club to Atlanta United rather than a secondary tenant.

This page is Scarves and Spikes’ home for everything NWSL Atlanta: breaking news, front office and leadership updates, training ground and stadium developments, prospective head coach and roster news, ticket and Founding Member information, merchandise, and expansion timeline coverage as the team builds toward its 2028 debut. Scarves and Spikes has been Atlanta’s independent soccer coverage outlet since 2024, and we publish on NWSL Atlanta weekly as launch approaches. Bookmark this page for every update.

Latest NWSL Atlanta 2028 news

See all NWSL Atlanta coverage →

About NWSL Atlanta

NWSL Atlanta is an expansion franchise in the National Women’s Soccer League, scheduled to begin competitive play in 2028. The team was awarded to AMB Sports and Entertainment as the league’s 17th franchise, marking the continued expansion of professional women’s soccer in the United States and the arrival of top-flight NWSL soccer in the Atlanta market. The club is being built from the ground up with dedicated leadership, a purpose-built training facility, and integration with the existing Atlanta United soccer ecosystem.

When does NWSL Atlanta start playing?

NWSL Atlanta is scheduled to begin play in the 2028 NWSL season. The exact start date will depend on the NWSL’s 2028 league calendar. A preseason schedule, friendlies, and official season opener will be announced by the club and the league as the launch date approaches.

What will NWSL Atlanta be called?

A permanent team name, primary crest, secondary marks, colors, and identity have not yet been publicly announced. Similar expansion clubs typically unveil their names and crests 12-18 months before their first match.

Where will NWSL Atlanta play?

The NWSL Atlanta club will play at Mercedes-Benz Stadium.

NWSL Atlanta Leadership and Front Office

Ownership

AMB Sports and Entertainment, led by Arthur Blank, is the parent ownership group for NWSL Atlanta.

President: Mauricio Culebro

Mauricio Culebro was named president of Atlanta United and NWSL Atlanta in March 2026, and will officially begin in summer 2026. In his role, Culebro oversees day-to-day operations and strategic direction across both clubs, making him the senior executive responsible for NWSL Atlanta’s build-up toward 2028.

Vice President and Chief Business Officer: Deandra Duggans

Deandra Duggans was hired as Vice President and Chief Business Officer in April 2026, leading commercial, ticketing, partnerships, and brand strategy for the NWSL Atlanta organization.

Head Coach

The club is expected to begin its coaching search well in advance of the 2028 launch to allow the coach significant input on roster construction and club identity. Scarves and Spikes will publish news on the head coaching search as candidates emerge and the hire is announced.

Sporting Director and Technical Staff

Additional front office and sporting department hires — including a sporting director, technical director, and scouting staff — are expected to be announced as the club’s build-out continues through 2026 and 2027.

NWSL Atlanta Training Ground and Facilities

Marietta Training Ground

In March 2026, NWSL Atlanta reached an agreement with the City of Marietta to purchase land for a dedicated NWSL Atlanta training ground. The Marietta facility will be the team’s full-time training home and is expected to include multiple training pitches, a performance and medical center, and administrative space for the NWSL Atlanta front office. The investment in a purpose-built facility separates NWSL Atlanta from some expansion clubs that share infrastructure with an MLS sister club, and signals the ownership group’s long-term commitment to the NWSL operation.

Construction timelines, facility details, and a projected opening date will be updated here as the club makes formal announcements.

NWSL Atlanta Season Tickets and Founding Member Program

NWSL Atlanta has launched a Founding Member program that gives fans priority access to season tickets when they go on sale ahead of the 2028 inaugural season. Founding Member deposits are $50 and can be made through the club’s official website at NWSLAtlanta2028.com.

Similar to the Founding Member program Atlanta United ran before its 2017 debut — which generated a waitlist in the tens of thousands and helped establish the MLS attendance records Atlanta United set in its first seasons — the NWSL Atlanta Founding Member program is designed to build an early-season ticket base and secure fan commitment before pricing, seating, and venue details are finalized.

What does a Founding Member deposit get you?

A $50 Founding Member deposit is non-refundable and reserves a spot in the priority order for season ticket access when tickets go on sale. For the most current terms and benefits, refer directly to the club’s official Founding Member page at NWSLAtlanta2028.com.

When do single-match tickets go on sale?

Single-match tickets for NWSL Atlanta’s 2028 season have not yet been announced. Typically, season ticket holders and Founding Members receive first access, followed by a public on-sale date closer to the season opener. Expect announcements in late 2027 as the 2028 schedule is finalized.

NWSL Atlanta Merchandise

Official NWSL Atlanta merchandise — including t-shirts, hats, hoodies, stickers, and other fan apparel — is available through the NWSL’s official league store. You can shop the current NWSL Atlanta collection at the NWSL Shop.

Because the team has not yet revealed its permanent name, crest, or colors, current merchandise primarily uses the “NWSL Atlanta 2028” working identity. A fuller merchandise rollout — including primary jerseys, secondary kits, and branded apparel tied to the official team name and crest — is expected following the brand launch.

Atlanta United’s team store at Mercedes-Benz Stadium has historically carried select NWSL merchandise as well, and may carry NWSL Atlanta items in-person as the team moves closer to launch.

NWSL Atlanta: Frequently Asked Questions

When does NWSL Atlanta play their first game?

The league’s calendar decisions and the club’s schedule will determine the exact date. The team is building out leadership, facilities, and roster infrastructure through 2026 and 2027 in preparation for kickoff.

What is NWSL Atlanta’s team name?

NWSL Atlanta has not yet announced a permanent team name. The club currently operates as “NWSL Atlanta” while the name, crest, and full brand identity are being finalized for the 2028 launch.

Where will NWSL Atlanta play their home games?

NWSL Atlanta will play at Mercedes-Benz Stadium.

How do I get NWSL Atlanta season tickets?

Join the Founding Member program with a $50 deposit at NWSLAtlanta2028.com. Founding Members get first access to season tickets when they go on sale ahead of the 2028 season.

Who is the head coach of NWSL Atlanta?

NWSL Atlanta has not yet named a head coach as of April 2026. The hiring announcement is expected during the team’s build-out phase ahead of the 2028 season.

When will NWSL Atlanta sign players?

Roster construction for NWSL Atlanta will occur primarily in 2027 and early 2028, including an expansion draft, free agent signings, and potential college draft picks. No players have been signed as of April 2026.

Where is NWSL Atlanta’s training ground?

NWSL Atlanta is building a dedicated training ground in Marietta, Georgia, on land purchased from the City of Marietta in March 2026. Construction and opening timelines will be announced by the club.

How can I follow NWSL Atlanta news?

This page is continuously updated with NWSL Atlanta news from Scarves and Spikes. Bookmark it, or follow Scarves and Spikes on YouTube, X, Instagram, Bluesky, and Threads for coverage. For official team announcements, follow the club at NWSLAtlanta2028.com.